Information technology's safety to say that YouTube is the virtually popular video platform out there.

The simplicity of YouTube is i of the many reasons why it has exploded in popularity over the years. YouTube makes it so easy for content creators to share their content with a big audience. And equally a issue, there's a broad range of content to choose from. Then whether information technology's countless dazzler tutorials, product reviews, gaming channels, or hours of unboxing videos — YouTube has it all. In the millions of YouTube channels out there, you're guaranteed to find at least a few that strike you equally interesting. Let's only say, on YouTube there'south something for everyone.

The first e'er video uploaded to YouTube was on April 23rd 2005, showing one of the founders at the zoo, unambiguously titled "me at the zoo" . Since so, YouTube has come a long, long fashion. It went from 0 to 1 billion viewers in a decade…that'south quite a journey. But it isn't simply fun and games. There'southward more to YouTube. This amazing platform can assist you grow your ecommerce business in 2021.

By the way, our Youtube guide hither helps you lot build your Youtube channel from scratch, give your audience the content they desire to see, AND brand money from it. And bank check this resource out for even more tips on how to brand money on YouTube.

Here are the top 10 YouTube statistics that you need to know about in 2020, in lodge to stay ahead of your competition.

i. Monthly Active YouTube Users

youtube monthly 2.3 billion users According to the latest YouTube statistics, the video-sharing platform has 2.iii billion users worldwide equally of 2021 (Statista, 2021). Information technology'south ranked as the second-well-nigh popular social network, and the only platform that has more than active users than YouTube is Facebook.

These 2.3 billion users are defined as viewers who log into the site at least once per calendar month. Considering YouTube videos tin can too be viewed without using Google accounts, such as via the autoplay feature in WhatsApp , YouTube's attain is actually higher.

This YouTube user statistic can be of huge value to marketers in 2021. When more than than two billion users are logging in every calendar month to lookout man videos on YouTube, there'southward a massive and active marketplace that marketers have the potential to tap into. And with an fifty-fifty wider reach, YouTube will certainly prove to be a great platform for your digital marketing efforts.

YouTube –The Second Most Popular Social Media Platform

If the get-go YouTube statistic we shared didn't get your attention, this one surely will. 79 per centum of cyberspace users say they accept a YouTube business relationship (Datareportal, 2019).

Created in 2005 by three one-time Paypal employees, YouTube has grown exponentially over the years. Google bought YouTube in 2006 for US$1.65 billion, and at present YouTube operates as i of Google'due south subsidiaries. Since the creation of YouTube, its mission has been to provide fast and easy video access to users, and the ability to share videos frequently. And since then, it has grown beyond expectation. It's no secret that YouTube is a continuously growing social media platform, just there are many reasons that take contributed to its success today. 1 of the main reasons YouTube manages to hold its ascendant place in the industry is because of how accessible information technology is. YouTube makes it so like shooting fish in a barrel to get started and share your content with a big audience. The simplicity with which people tin can get started on YouTube has contributed immensely to attracting millions of content creators around the world.

YouTube Is the Second-Most Popular Search Engine After Google

Non only is YouTube the second-most popular social media platform, but information technology as well holds the same title for search engines.

YouTube is the second-most popular search engine right after Google. In fact, it receives more searches per month than the likes of Microsoft Bing, Yahoo, AOL, and Ask.com combined.

Every bit mentioned before, more than two billion of its users—equivalent to well-nigh one-tertiary of all internet users—log in each month. But that's non all. YouTube viewers watch over one billion hours of videos on its platform every single mean solar day and are responsible for generating billions and billions of views (YouTube, 2021).

The popularity of the platform grants it a wide audition achieve, which is especially true on mobile devices. The company says it reaches more US mobile consumers than any other tv set network currently does.

The mobile-friendliness of the YouTube app is one of its most appealing factors and certainly something to have advantage of when advert on YouTube .

4. YouTube Statistics: YouTube in Numbers

YouTube Statistics: YouTube in Numbers

How is YouTube so popular and how is it able to generate billions of views every single day?

To understand that, we need to accept a deeper look at its numbers. YouTube is not only bachelor but also localized (YouTube, 2021) in over 100 countries . This means that the platform adapts to the dissimilar languages of the dissimilar markets it is in.

This makes it inviting and attractive for its users, which increases engagement and usage. Plus, it can exist accessed in 80 unlike languages. This ranges from the world's most spoken languages like English, Castilian, and Mandarin to more obscure ones like Azerbaijani, Khmer, and Laotian.

In fact, the bulk of videos published on YouTube aren't even in English. According to a survey, ii-thirds (67 percent) of the videos posted by popular YouTube channels are in other languages. Of the rest, but 28 percent are in English, while the remaining five per centum are in English and other languages.

The same survey also found that fifty-fifty though there were significantly fewer videos in English language, English language-language videos tend to receive around four times more views than videos in other languages.

5. People Enjoy Watching Videos on YouTube Everyday

People Enjoy Watching Videos on YouTube Everyday

Everyday people scout 1 billion hours of videos on YouTube and generate billions of views (YouTube, 2019). Let'south exercise the math. If every single person on earth watched a video, that's around 8.4 minutes per day per person. That'due south a mindblowing number that just adds to the credibility of video every bit a content source for people. Some other interesting fact is that searches related to the term "how to" are growing 70 percent year over year, according to searchengineland.com. This means that when users are searching for means to learn something, they rely on video content.

Marketers should be leveraging the power of video and cater their content co-ordinate to the growing preference of video content. There are endless ways that you can start creating video content on YouTube. Possibly yous tin create a YouTube aqueduct where you can share updates with your audience, or interact with them and solve their queries or concerns. Or permit's say you have an online store and would like to share videos of your products on YouTube with your audience. You can even add a link to your YouTube contour on your ecommerce store, so your audience knows that they can observe you there. And when it comes to posting videos on YouTube daily, it doesn't injure to know the best time to post on YouTube, and so you can make sure that your audience is agile, and more likely to view your content.

6. Importance of YouTube for Businesses

Importance of YouTube for Businesses

Every bit the importance of video content becomes increasingly evident, more and more businesses are turning to video. Statistics bear witness that 62 percent of businesses use YouTube as a channel to post video content (Buffer, 2019). It's the second most popular channel for businesses to share their video content, with Facebook securing first place.

YouTube may have gained a lot of popularity every bit a platform for personal video viewing, but it has also been a valuable tool for businesses. Recently, more and more businesses accept started to utilise YouTube as a channel to communicate with their existing customers and betrayal themselves to potential customers. And with the massive reach it has, information technology's no shocker that businesses are turning to YouTube to expand their marketing efforts.

Sharing has been made easy through the use of YouTube, and it goes both ways. Not merely tin businesses easily share their news with their audition, or improve their brand'south visibility, but at the aforementioned fourth dimension, they can use YouTube every bit a channel to communicate with their market place and receive feedback from them. This can be done through engagement with the audience in the YouTube comments.

YouTube as well gives brands the possibility to customize how their channel looks. To have full reward of this, businesses should update their YouTube aqueduct to reflect their brand identity, in gild to stand out among the competition. Although it tin exist really easy to set a YouTube aqueduct, the hard office is to keep working on information technology and posting regularly to increase subscribers and go along your audition engaged.

Given its multi-faceted benefits and potential, there's much that businesses tin can gain with YouTube. Notwithstanding, just nine percent of all minor businesses in the US use YouTube (Brandwatch, 2020). Producing videos may seem deadening and expensive for small businesses, just there are many stock video websites and video editing software that are free. Plus, smartphone cameras today are capable of shooting sufficiently high-quality videos that professional cameras are no longer needed.

7. YouTube Users Prefer Mobile over Desktop

YouTube Users Prefer Mobile over Desktop

Mobile is first everywhere. Nosotros're spending more than fourth dimension on our mobile phones than ever earlier. That'due south why this side by side YouTube stat comes as no big surprise. More than lxx percentage of YouTube lookout man time comes from mobile devices (YouTube, 2019).

You and your business just tin't afford to ignore the huge potential that mobile has to offering to your make'south visibility. It's evident that mobile views take increased much faster than desktop consumption, and considering of this information technology's important to stay upward to date with mobile video trends so that your audience is presented with the content that they want to meet. Now while YouTube content is optimized for mobile by default, the important affair to empathize is how you lot can ameliorate the mobile feel for your audition. Content creators demand to keep an eye on their YouTube stats and data for mobile viewers through third party analytics providers, such as comscore. Comscore provides enhanced mobile video reporting for YouTube and its Partner Channels across its cadre audience measurement services.

8. People Notice New Products on YouTube

People Discover New Products on YouTube

Video is a powerful marketing tool. 90 percent of people say they discover new brands or products on YouTube (Thinkwithgoogle, 2019). Now while it doesn't necessarily convince people to buy your products or services, information technology does go the message across. Consumers rely on video content during every pace of the journeying. And this piece of information is extremely valuable to marketers.

YouTube tin help popularize your product. If yous're trying to go into a new market, or increase exposure of a production, yous tin can make a video of that product showcasing its benefits. With video content becoming increasingly competitive, the key to remember is creativity. The more than artistic your content is, the higher the chances that you lot'll get your audition hooked to your fashion, and curious for more. If your business is trying to make the almost out of its video content, you should make certain that your video content empowers people to take activity. You can keep a few things in mind such every bit positioning your brand as an expert in your category or niche, by engaging with your audience, answering their questions and concerns, and sharing your brand's ethos and ideas

nine. 720,000 Hours of Video Uploaded to YouTube Daily

500 hours of video are uploaded to YouTube every minute worldwide (Tubefilter, 2019). That's thirty,000 hours of video uploaded every hour. And 720,000 hours of video uploaded every day to YouTube. Wow. To put this into perspective, it would take y'all close to 82 years to watch the corporeality of videos uploaded to YouTube in only an 60 minutes. That's a lifetime of watching YouTube videos.

And while these numbers are staggering, information technology's cypher compared to the watchtime on YouTube. With the amount of new content uploaded to YouTube every minute, it's no wonder that YouTube is growing its achieve as a aqueduct. And that's why businesses tin can't afford to ignore YouTube. Businesses can benefit from the employ of YouTube by building a customs and interacting with their customers, by showing their products, or by advertizement on the platform.

Most Popular Channel Among US Digital Video Viewers

When information technology comes to the consumption of digital video content in the The states, social media sites outperform the country'southward biggest news sites as the nearly popular channels through which consumers do and then.

Of them, YouTube is the ascendant force by a far stretch, with nine out of ten digital video viewers in the US using the platform to consume digital video content (eMarketer, 2019).

That puts YouTube way alee of its closest competitor, Facebook, which only 60 percent of US digital video viewers use. This is followed by Instagram at 35 percent and Twitter and Snapchat at 21 per centum and 18 percent respectively.

These social networks are particularly popular among Millennials and Generation Z, who experts say are not only spending increasingly more time on social media by watching digital videos but as well sharing them, which helps to disseminate make messages.

Comparatively, the virtually popular news channel for digital video consumption, CNN, is watched simply by 17 percent of United states digital content viewers.

Conclusion

YouTube is the time to come of entertainment. It has been for a few years at present. And that's why you and your business should be enlightened of these important YouTube statistics, so yous don't overlook YouTube when it comes to your marketing strategy. Nosotros're hoping that these x YouTube statistics for 2021 accept helped explain why your brand should be investing in YouTube and how you tin can make sure you're making use of your resources wisely.

Summary: YouTube Statistics

Here's a summary of the YouTube statistics you need to know in 2021:

  1. YouTube has two.3 billion users worldwide.
  2. 79 percent of Net users have their own YouTube account.
  3. YouTube viewers lookout over a billion hours of video on the platform every 24-hour interval and generate billions of views. (YouTube, 2021)
  4. YouTube is localized in more than 100 countries and is bachelor in 80 languages. (YouTube, 2021)
  5. Everyday people sentry one billion hours of video on YouTube.
  6. 62 percent of businesses use YouTube as a channel to post video content.
  7. More than 70 percent of YouTube watch fourth dimension comes from mobile devices.
  8.  90 percent of people say they discover new brands or products on YouTube.
  9. 400 hours of video are uploaded to YouTube every infinitesimal worldwide.
  10. 90 percent of US digital video viewers utilise YouTube, the most pop channel for digital video consumption.